Gaming videos are one of the most popular on YouTube and its famous subscriber’s are earning millions of dollars out of them. Twitch, which is YouTube’s main rival and another popular live streaming website which was launched in 2011 to be primarily used for games. Users of Twitch are investing around 30 hours a week on gaming platforms.
Twitch provides an extremely powerful way to reach gaming enthusiasts whose sales fuel the gaming industry. In the United States alone, the industry receives a whopping annual turnover of more than 30 billion. To remain competitive with Twitch, YouTube has decided to launch and enhanced two features for gaming enthusiasts: YouTube Gaming and YouTube Live.
Here we will focus on Twitch and YouTube’s history, analyze the latest developments and competition on both the platforms.
How does this work?
Gaming Streamers on Twitch and YouTube are approaching different methods to control social networking sites. Twitch, a streaming community committed to gamers and their contents are one of the most popular among various specialized platforms. YouTube has been the preferred video gaming site on the internet for the past few years and as it has evolved, the feel of the internet among the users has changed dramatically. It has its own norms, films, and rivalries like we used to have in high school.
Famous YouTube channels also post videos from their streams to the site, which will net them extra income without having to do additional work. It indicates that YouTube is the clear winner of this streaming fight against Twitch. Twitch spends huge amounts on talents, and YouTube is reaping on the rewards.
What are Competitions?
While making your name on one gaming platform and taking your subscribers to the other is still possible and there is no reason to think it will further continue. One might argue that YouTube has been trying to play catch-up from the beginning in terms of influencing subscribers. YouTube took longer than a quarter to provide advertising resources to influencers. Whereas, Twitch was more progressive in providing tools to bloggers on its website, such as direct purchases of games.
Twitch might not be a familiar name, but it is not unknown either. Bought in 2014 by marketing giant Amazon and consisting of more than 20 million active users, Twitch is fitted with a dedicated support structure for the gaming enthusiasts. With its emphasis placed on gamers, Twitch is now gaining the best talent from some of the world’s most famous platforms and providing attractive platforms in the gaming community.
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In a recently concluded survey, the hugely popular games PUBG had a lot of streamers as compared to its rivals YouTube.
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YouTube has its target network and also has the needed resources to reverse the momentum in its path. With the increasing popularity of Twitch to gamers, we will keep a close eye on each of the platform’s latest figures to see which site will break the barrier with the best gamers and top content creators.